The Outset

The skincare equivalent of a white t-shirt. Effortlessly effective and consciously clean products that bring you back to the basics of nourished, healthy skin. Founded by Scarlett Johansson and Kate Foster.

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We facilitated a collaboration with NYC apartment tour creator @calebwsimpson, resulting in 58.1M views and 8.9M engagements across several platforms. The video tour of The Outset Office from co-founder Scarlett Johansson, garnered 46.4M views and 8.3M engagements on Caleb’s TikTok post alone.

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+550K  

Followers organically grown on TikTok

+ 6.3K

Average follower increase across platforms following brand events 

11.67%

TikTok Engagement Rate during product launch period

We facilitated a collaboration with NYC apartment tour creator @calebwsimpson, resulting in 58.1M views and 8.9M engagements across several platforms. The video tour of The Outset Office from co-founder Scarlett Johansson, garnered 46.4M views and 8.3M engagements on Caleb’s TikTok post alone.

8.6M 
20.9K
107.3K