Kotn Lower East Side

In April 2024 we hosted a block party to celebrate the grand opening of KOTN's new retail location in the Lower East Side of NYC.

We introduced the neighborhood to "The Pink Building on Orchard" through an integrated strategy combining social, influencer and event production.

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We engaged a number of NYC creators during the launch period to generate more excitement around the block party and store opening. One of our partners was NYC Street TikTok creator @isaaclikes_ whose content focuses on asking New Yorkers about their favorite spots in the city. The collaborative IG reel features the interior and exterior of the LES Kotn store, and promoted the upcoming block party. The post resulted in 66% surge in profile visits and 23% increase in external link taps within 24 hours of the content going live.

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688

Guests attended the Lower East Side Opening

5.9M

Impressions garnered from influencer content

20%

Increase WoW in organic website traffic during event week

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We engaged a number of NYC creators during the launch period to generate more excitement around the block party and store opening. One of our partners was NYC Street TikTok creator @isaaclikes_ whose content focuses on asking New Yorkers about their favorite spots in the city. The collaborative IG reel features the interior and exterior of the LES Kotn store, and promoted the upcoming block party. The post resulted in 66% surge in profile visits and 23% increase in external link taps within 24 hours of the content going live.