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For their fall campaign, Mejuri launched a three episode series directed by Gia Coppola titled ‘A New York Minute’.
Episode 01: The Grocery Store, takes place in a mini mart in NYC – and we worked with the team to bring the mini mart to life within three of their flagship stores.
We created unique brand elements – such as Mejuri chocolate bars, cereal boxes, gum and lottery tickets with GWP and discount offerings to drive excitement with customers in store. The results showed an increased foot traffic and average order value across all three stores.
